A customer takes their amazon shipping box, fills it with clothes they want to donate, prints out a prepaid shipping label, and sends it to charity.
I like it because its a good example of tying systems together, and behavior change for good.
- a fantastic way to reuse materials and keep them from going straight to the landfill.
- a way to lower the barrier to “good will” for companies and people alike, by making it so simple.
And, it’s not only for Amazon and Goodwill.