There’s rarely such a thing as a universal solution to anything, particularly when it comes to education and behaviour change.
Previously we talked about AIDS prevention in South Africa, read that here.
This time we’re highlighting a case from Zimbabwe by the Department For International Development.
What’s interesting here is that they partnered with local hairdressers. This was a good place to provide education as it was a space where women gathered and were able to speak with more freedom. There was an established feeling of comfort in those spaces and also extended time.
This is a great example of understanding how to adapt to local behaviors and empathy in thinking about the needs and comfort level of the residents.